by Vicki R. McCullough | Oct 11, 2018 | Strategy and Planning
Each new season is an opportunity for change and to try again. I grew up in the Kansas City area. Early fall in the Midwest is beautiful: sunshine, bright blue skies, the brilliant color of oaks and maples. Rain began on Halloween and eventually the weather rolled...
by Vicki R. McCullough | Aug 11, 2018 | Marketing Basics, Strategy and Planning
Yikes! Already talking about 2019 marketing plan? In August? August is not too soon to be thinking about your 2019 goals, budgets, campaigns, and content updates. Putting together a plan—a good, thorough, beneficial plan—requires thought, collaboration, research,...
by Vicki R. McCullough | Jul 11, 2018 | Marketing Basics, Sequitur News and Notes
Woo hoo! Sequitur Marketing has a new website. Check it out. Our new site is well-organized, easy to navigate, and delivers fresh info about marketing your professional services firm. This is not the biggest news you’ll read today but it’s big, happy news for Sequitur...
by Vicki R. McCullough | Mar 19, 2018 | Just Because, Sequitur News and Notes
I played hooky Friday (03.16.2018) and explored the Austin springtime phenom that is SXSW. What a boost to my body and soul! My creativity batteries are supercharged. (And, yes, my feet are a little sore.) There are so many ways to experience SXSW. I focus on people,...
by Vicki R. McCullough | Jul 1, 2016 | Just Because, Strategy and Planning
Freak flag is one of those phrases I really appreciate. It’s a catchy way to express an important, meaningful concept. Plus, it prompts a great visual. Urban Dictionary’s definition of freak flag includes, “a characteristic… of a person, either subtle or overt, which...
